Try something new
Discover recipes that stretch your routine without wasting the groceries you already bought.
Meet Cheff, your kitchen sidekickPlan meals you’ll actually want to cook.
Cheff helps you try new recipes, plan around your grocery budget and food goals, and turn the week into one organized shopping list.
Your free account includes one personalized week and one macro calculation. Personalized chat and ongoing weekly planning come with Premium. Already a member? Sign in.
Cheff keeps the whole week connected
New recipesGrocery budgetFood goalsOne shopping list
Your week, made lighter
One kitchen assistant. Four everyday wins.
Cheff turns the parts of grocery shopping and cooking that feel like work into a week you can look forward to.
Shop to your budget
Plan the week before you shop, reuse ingredients, and walk in with one organized list.
Keep food goals in view
Bring diet preferences, allergies, servings, and nutrition goals into the same plan.
Make cooking fun again
Spend less energy deciding what to make and more time enjoying the meal itself.
From idea to aisle
From ‘what’s for dinner?’ to ready-to-shop
Tell Cheff what matters once, then move through a week of meals, recipes, and groceries that work together.
- 01
Tell Cheff what matters
Save the tastes, diet needs, schedule, pantry basics, and grocery budget that shape your week. - 02
Get a week that works together
Cheff turns those preferences into a personalized first week of meals and recipes. Premium keeps new weeks coming. - 03
Take one list shopping
Cheff gathers the ingredients into a grocery list you can review, then send to Instacart for fulfillment.
You stay in control
Cheff helps. You choose, review, and cook.
Your preferences guide the plan, and every meal and grocery item stays visible before it reaches your table or cart.
Dietary details stay visible
Cheff uses the allergies and preferences you provide, but AI can make mistakes. Always review recipes, ingredient labels, and medical guidance before serving.
Your plan remains yours
Review the week before acting, update household preferences when life changes, and check the shopping list before ordering or purchasing anything.
Personalization has boundaries
You choose which household details to add. Cheff uses that context to personalize planning, and you can revisit it from your profile.
A clear place to start
Try the full Cheff workflow free. Keep it going with Premium.
Your free plan includes one personalized week—from macro targets and meal replacements to an Instacart-ready grocery list. Premium keeps it going week after week.
Free
Try the complete personalized planning workflow for one week.
$0/ month
- One personalized macro calculation
- One full week of personalized meal planning, recipes, and a grocery list
- Fulfill that grocery list with Instacart
- Replace up to 7 meals in your free week
Premium
More flexibilityKeep personalized planning, grocery fulfillment, and Cheff help going every week.
$7.99/ month
- Recalculate macros as your needs change
- Ongoing weekly meal planning with recipes and grocery lists
- Fulfill every weekly grocery list with Instacart
- Replace every meal in your plan, up to 21 per week
- Ask Cheff for personalized kitchen help
No checkout starts on this public page. Existing members can sign in to review their current plan.
Questions, answered
Good to know before you start
The practical details about plans, groceries, safety, and control.
Can Cheff guarantee that a meal is allergy-safe?
No. You can give Cheff allergy and dietary context, but AI-generated suggestions still require your review. Check every recipe, package label, and professional medical recommendation before cooking or serving.
Can I change the plan before I shop?
Yes. Free includes up to 7 meal replacements in your first week. Premium keeps personalized weekly planning going and lets you replace every meal in your plan, up to 21 per week. Review the plan, recipes, and grocery list before acting.
Does Cheff buy groceries automatically?
No. Cheff can send your reviewed grocery list to Instacart, where you confirm products, prices, and checkout. No purchase begins from this page.
Does choosing Premium here start checkout?
No. Create an account or sign in first, then open Subscription from your account to review Premium and begin checkout. This public page never starts a purchase.
Let Cheff make next week easier.
Spend less time deciding, try something new, and head to the store with a plan built around the way you really eat.